While Round Top is certainly no stranger to cowboy hats and bandanas, those traditional Western accessories are also the artistic iconography of one of the country’s hottest artists whose work is now herding fans and collectors to Henkel Square Market.
Laura Goodson Art, a gallery showcasing the breakout work of painter Laura Goodson, recently opened at 102 Schumann Lane in the former home of Melissa Ellis Fine Art.
Goodson’s arrival should surprise no one in Round Top. She has long been a fan, an engaging player in local doings and pop-ups, and just happens to be besties with fashion maven Marla Hurley of the Modern Marla consignment boutique a stone’s throw away. But Goodson’s gallery adds a new level of celebrity luster to an area that traffics in the comings and goings of the connoisseur class and is well acquainted with lifestyles of the rich and famous.
Known for her canvases of instantly recognizable Texas renegades (cowboys, cowgirls, bandits and outlaws rendered in stark, minimal brushstrokes), Goodson has quickly become an art world darling. Not just for her signature figures. Goodson’s personal mystique, seductive bravado and tough Texan fashion instincts have made her society and art world catnip.
That savvy brand awareness has created even more demand for her work and led to enviable collaborations with the likes of Levi Strauss, Yeti, and Lucchese. Not bad for a Southwest Texas-raised girl who only started painting eight years ago. Indeed, 2025 promises to be another year of increased recognition for an artist who captured fame in a 10-gallon hat.
While Goodson’s Round Top gallery isn’t the only retail showcase for her work (she exhibits elsewhere, including a gallery at her own chic Cowboy Motel in Camp Wood), it might be the most complete representation of the Goodson oeuvre. Inside are not just prints and paintings but works augmented with sculptural neon, hand-painted one-offs, and merch hotcakes such as caps, T-shirts and ranch-hand gloves.
On Oct. 7, look for the grand opening of Cowboy House, a new men’s fashion store from Goodson and Hurley making its debut on Henkel Square (188 Henkel Circle). Goodson’s gallery will feature a show with new works from the artist on Oct. 8, followed by a “Shop Swap” event between Laura Goodson Art and Modern Marla on Oct. 9, 11 a.m. to 5 p.m. All events are free and open to the public.
Goodson is investing this new season of contemporary cowboy realness with energy, excitement and astute shepherding of a truly unique public persona. It’s a moment most artists dream of, and Goodson’s going for the gold buckle.
While Round Top is certainly no stranger to cowboy hats and bandanas, those traditional Western accessories are also the artistic iconography of one of the country’s hottest artists whose work is now herding fans and collectors to Henkel Square Market.
Laura Goodson Art, a gallery showcasing the breakout work of painter Laura Goodson, recently opened at 102 Schumann Lane in the former home of Melissa Ellis Fine Art.
Goodson’s arrival should surprise no one in Round Top. She has long been a fan, an engaging player in local doings and pop-ups, and just happens to be besties with fashion maven Marla Hurley of the Modern Marla consignment boutique a stone’s throw away. But Goodson’s gallery adds a new level of celebrity luster to an area that traffics in the comings and goings of the connoisseur class and is well acquainted with lifestyles of the rich and famous.
Known for her canvases of instantly recognizable Texas renegades (cowboys, cowgirls, bandits and outlaws rendered in stark, minimal brushstrokes), Goodson has quickly become an art world darling. Not just for her signature figures. Goodson’s personal mystique, seductive bravado and tough Texan fashion instincts have made her society and art world catnip.
That savvy brand awareness has created even more demand for her work and led to enviable collaborations with the likes of Levi Strauss, Yeti, and Lucchese. Not bad for a Southwest Texas-raised girl who only started painting eight years ago. Indeed, 2025 promises to be another year of increased recognition for an artist who captured fame in a 10-gallon hat.
While Goodson’s Round Top gallery isn’t the only retail showcase for her work (she exhibits elsewhere, including a gallery at her own chic Cowboy Motel in Camp Wood), it might be the most complete representation of the Goodson oeuvre. Inside are not just prints and paintings but works augmented with sculptural neon, hand-painted one-offs, and merch hotcakes such as caps, T-shirts and ranch-hand gloves.
On Oct. 7, look for the grand opening of Cowboy House, a new men’s fashion store from Goodson and Hurley making its debut on Henkel Square (188 Henkel Circle). Goodson’s gallery will feature a show with new works from the artist on Oct. 8, followed by a “Shop Swap” event between Laura Goodson Art and Modern Marla on Oct. 9, 11 a.m. to 5 p.m. All events are free and open to the public.
Goodson is investing this new season of contemporary cowboy realness with energy, excitement and astute shepherding of a truly unique public persona. It’s a moment most artists dream of, and Goodson’s going for the gold buckle.